Create a new logo for SAME Café.
- How can we change the perception of SAME café in a print ad?
- Are there design techniques that we can use to communicate a powerful message around perception?
- What is our brand tagline?
- How could we create a logo that is more in line with what our brand really stands for?
- What is the simplest way we can convey our idea visually?
- Can we create a visual analogy or metaphor to express our idea?
- Is this an interactive print ad? Can we get creative with the medium of print advertising?
- How can we use typography to solve this?
- Can we get creative with negative space to showcase two meanings?
See the attached for print ads that conveyed a brands message in a creative and simple way.